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Our history

Some of the key milestones in the history of the Group include the following.


Sabre formed as an underwriting agency for Crusader Insurance and Royal Insurance UK.


Launch of Sabre Insurance Company Limited, underwriting risks on its own account.


Sabre acquired by General Accident.

1998 – 2000

General Accident and Commercial Union merge to form CGU plc. CGU plc and Norwich Union merge to form CGNU plc (later known as Aviva).


Sabre sold by Aviva to BDML Group Limited, a company owned by its management team including Keith Morris and Angus Ball.


BDML disposes of its broking business (known as “BDML Connect”) to Capita Insurance Services Group Limited, leaving Sabre Insurance Company Limited as its sole subsidiary. Keith Morris and Angus Ball acquire control of BDML which is renamed Binomial Group Limited.

Since 2010

The Direct Brands are launched.

2010 – 2015

Senior management team strengthened with the appointment of Geoff Carter, Adam Westwood, Trevor Webb and James Ockenden.


Funds advised by BC Partners LLP acquired a controlling interest in the Group’s business.


Sabre Insurance Group plc shares are admitted for trading on the London Stock Exchange on 11 December 2017.


Long term agreement signed to be the exclusive underwriter for motorcycle broker, MCE Insurance, motorcycle policies.


Deal worth £250m agreed with taxi and courier insurance specialist Freeway UK Insurance Services to be the exclusive underwriting partner for its MGA portfolio.